The theme for the 12th edition of the Hollywood Brazilian Film Festival was a response to the lack of monetary incentive that the Brazilian government provided for culture in the country in 2020. This was a smaller edition, with less feature and short films.
How to show distress and distrust in government actions?
to create that feeling in a poster and video teaser, A dark tunnel vision seemed like the perfect metaphor, whilst showing there was still light at the end of the tunnel, the fight is not over. The video above was the intro to the festival.
Scope:
Brand Identity
Poster Design
Video Editing
Illustration Art Direction
Motion Graphics
Poster Design
Video Editing
Illustration Art Direction
Motion Graphics
Using the comparison of the tunnel vision, the poster showed just that to present a film festival. The dark setting with the light at the end of the tunnel portrayed the general feeling of those in the industry about creating film in Brazil. The situation was harsh, but we believed in a brighter future. The video introduction animating the poster provided a better understanding of the message.
