Ah Pashto is an established brand in Rio de Janeiro, Brazil, that uses a holistic approach to farming, producing high quality organic products, such as cow milk, goat milk and cheese, eggs and more.
Scope:
Logo Redesign
Label Design
Brand Strategy & Positioning
Illustration
Label Design
Brand Strategy & Positioning
Illustration
The owner of Ah Pashto is a young biologist and farmer from the Savory Institute network, pioneering holistic farming in Brazil.
He focused on producing superior goat cheese and selling them in both local markets and supermarkets.
However, there was no actual brand associated with his cheese. It had to stand out in shelves of major supermarkets in the city.
His label had to be direct, but needed many licenses to be displayed per regulation. Our approach was to be simple and bold.
we worked closely together on the idea he had in mind - the label's simplistic approach portrayed a humble view into the process of making and selling goat cheese.
The typographic and clean look deviated from most illustrative labels commonly found in other cheese labels. The top label showed the most important information, while the bottom label contained production and consumption details. our biggest challenge was keeping the design clean while abiding by all size and informational material necessary.
