Casca is a startup based in Rio de Janeiro, Brazil, that provides composting service for medium and large generators of organic waste. The company uses technology in the forefront to provide easy access for clients to monitor, communicate and analyze their entire chain of production, receiving organic fertilizer from their residue every month, ensuring their full circular economy.
Scope:
Strategy & Innovation
Brand Identity
Marketing
Art Direction
Web Design
Content Creation/Motion Graphics
Brand Identity
Marketing
Art Direction
Web Design
Content Creation/Motion Graphics
Being responsible for Casca’s identity from an early stage gave me a close understanding of the challenges faced by a young company operating in the organic waste sector. As the startup evolved through different business models, it ultimately consolidated its position as one of Rio de Janeiro’s leading composting logistics services for hotels, shopping malls, hospitals, and schools.
Initially, the service lacked automation and operational clarity, limiting its ability to scale. With new investment and a strategic repositioning, Casca gained momentum and formed a partnership with the city’s largest treatment facility—enabling the collection and composting of 125 tons of organic waste per month.
Competing with larger players, Casca needed a clear, accessible answer to a problem still widely misunderstood. We repositioned the brand with a distinct point of view, separating organic waste from the idea of “trash.” The visual language shifted from soil and decay to vibrant fruits and vegetables—reframing waste as value.
Social Media presence:
