Casca is a startup based in Rio de Janeiro, Brazil, that provides composting service for medium and large generators of organic waste. The company uses technology in the forefront to provide easy access for clients to monitor, communicate and analyze their entire chain of production, receiving organic fertilizer from their residue every month, ensuring their full circular economy.
Scope:
Strategy & Innovation
Brand Identity
Marketing
Art Direction
Web Design
Content Creation/Motion Graphics
Brand Identity
Marketing
Art Direction
Web Design
Content Creation/Motion Graphics
Responsible for Casca's identity early on allowed me to understand the problems faced by a young company providing a service for organic waste. The startup went through different business models before consolidating itself as one of the top composting logistics service to hotels, shopping malls, hospitals and schools in Ro de Janeiro.
The service lacked automatization and clarity, making it hard to scale. With new investment and repositioning in the industry, the service gained momentum and partnered with the largest treatment facility in the city, enabling it to collect and compost 30 tons of organic waste per month.
Competing with bigger players in the market, Casca had to provide a simple solution to a problem that is still misunderstood by many. We repositioned the company bringing character to the brand, dissociating organic waste to the "trash" category. We relied on imagery of vivid fruits and vegetable instead of soil and decomposition.
