Being a Renowned medical professional in Rio de Janeiro, Brazil, this doctor's corporate identity didn't match his quality. He is among the top pediatricians in the country and well known to many for his expertise on pneumatic diseases.
His corporate identity hadn't evolved in over 20 years...
Brand Strategy & Positioning
The clinic had a basic identity without much hierarchy or use for other documents, such as prescriptions and receipts. We implemented a logo that would represent the clinic for both professionals, and each would have their own version for stationary documents.
The owl idea came from the doctors themselves, meaning to always look over and protect children's health. The meaning well intended to their patients had to resonate to the parents, who were the ones in contact with the new design system.
Compare to the OLD BRAND below: