When you can design for a cause you care deeply for, it makes it even more enjoyable to do so. This honey label Uses design to raise awareness for an issue dramatically effecting our ecosystems - the dying honey bee population. Bees act as distributors for plants to thrive. A decrease in bee population is a serious threat for our environment.
Scope:
Brand Strategy & Positioning
Naming
Logo Design
Label Design
Mockups
Naming
Logo Design
Label Design
Mockups
Bees and other pollinator populations are rapidly declining due to intensive mono-cropping and the amount of chemicals used in foods. The Know Your Honey Bee brand of pure raw honey had to stand out from other cheaper mixed-in honey brands in grocery store shelves.
Elegant, simple design hardly goes unnoticed to those browsing in stores. With a monochromatic color scheme and natural characteristics that reflect the raw beauty of the beehive, the label for know Your Honey Bee aims to bring consumers closer to the harvesting process. Each Beekeeper manually signs each label, along with the location and expiration date, for control of each product while also creating a personal connection with consumers.
