palo audio reimagines the way in which we communicate with nature and its resources. By repurposing dead wood into a line of speakers, each piece is unique. Its characteristics draw the listener closer, enjoying music while navigating through each detail in its veins.
Scope:
Brand Strategy & Messaging
Brand Identity
Web Design
Illustration Art Direction
Motion Graphics
Content Creation
Brand Identity
Web Design
Illustration Art Direction
Motion Graphics
Content Creation
California is known for its wildfires, destroying thousands of acres each year. Many of those are caused by humans. Palo Audio became a line of speakers that makes us face the damage of burned trees from a new perspective. Many have never seen wildfires or its consequences. Now you have the chance to look up close and see its destruction.
Angle view
Front view
Side view
The logo was inspired by the rugged edges of tree trunks. The lower case type appealed to a warm feeling, embracing everyone to reconnect with nature through beautiful natural design. Repurposing burned trees reminds us of its natural beauty and afterlife, affecting others to think about the consequence of their actions.
palo audio was granted a nominee badge for the 2020 a'design award.
