Simpli simplifies with transparency the online shopping experience. Buyers can purchase instantly and manage payments with installments later while also accumulating points.
THE CHALLENGE: 
Not only has online shopping increased exponentially during COVID-19, but the demand for instant purchases opened a new market in the United States. As this trend made its way to Brazil, I was asked by two Rio de Janeiro based entrepreneurs to help visually introduce the concept to the Brazilian market. Educating young buyers about instant purchase was the goal for this startup.
THE SOLUTION: 
This project involved creating the name, logo, color palette, and in-situ scenarios where the logo would be shown. Simpli eliminates the checkout process with a click of a button. However, brand exposure is limited where the button is placed. Bright colors were used to drive the eye on product pages. The colors chosen were a mix of power and simplicity, ease of use. The name hints what the product does, while the logo appeals to modern shoppers, curious to experience the product.
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