DIRECTV came to us hoping to understand more about their customer base and how to increase sentiment about the brand.
Since 2022, the agency worked closely with DIRECTV to test how its customers reacted to rewards via sweepstakes. We wanted to show the reality of winning once-in-a-lifetime experiences for anyone who participated in the program.
Scope:
Experiential
Customer Loyalty
Brand Activation
Strategy
Motion Graphics
Social Media
Customer Loyalty
Brand Activation
Strategy
Motion Graphics
Social Media
After over a year of sweepstakes and capturing first-party data of millions of customers, in February 2024 we launched DIRECTV Perks, advertising the loyalty program nationally through various digital platforms.
We also threw a party for 300 employees in their LA headquarters.
We partnered with brands to engage customers and non-customers by using social media and email marketing throughout campaigns. We would compare strategies each month to understand what customers were most excited about.
Early brand explorations:
