DIRECTV came to Story House seeking deeper insight into its customer base and ways to strengthen brand sentiment. Since 2022, the agency has worked closely with DIRECTV to test how audiences respond to rewards delivered through sweepstakes by gathering first-party data. The goal was to make the promise tangible—showing that once-in-a-lifetime experiences were genuinely within reach for anyone who participated.
Scope:
Experiential
Customer Loyalty
Brand Activation
Strategy
Motion Graphics
Social Media
Customer Loyalty
Brand Activation
Strategy
Motion Graphics
Social Media
After over a year of test-and-learn sweepstakes, gathering and analyzing data from millions of customers, DIRECTV Perks was launched in February 2024. The loyalty program was rolled out nationally across multiple digital platforms, bringing a fresh perspective for DIRECTV's audience with the company, through personal and customized interaction.
To bring the program to life internally, we hosted a launch event for 300 employees at DIRECTV’s Los Angeles headquarters.
DIRECTV Perks gives subscribers access to sweepstakes, giveaways, and monthly surprises that extend far beyond the app itself. At the center of the program is a monthly sweepstakes, where one winner receives VIP access to fully curated, all-inclusive experiences tailored to their passions. Since launch, Perks has taken customers to the Super Bowl, behind the scenes at the Food Network Kitchen, and inside Super Nintendo World at Universal Studios Hollywood.
Early brand explorations:
